"DLC has been a touchy subject for a while. There was a time about ten years ago when downloadable content was seen as a distant future. Now that it's here though (and has been for some time) there has been some severe disillusionment regarding this particular evolution of the gaming industry. Poor pricing strategies, more ammo against second-hand game sales and unfinished game development are just some of the gremlins plaguing the DLC market and its impact on the industry. One such case study of DLC dissatisfaction has arisen with the recently announced physical warfare pack that will be bestowed upon UK residents who pre-order their copies of Battlefield 3 via GAME or Gamestation."