Call of Duty: Modern Warfare 3 – The Business of Being in Business

Biggest videogame of the year? Call of Duty: Modern Warfare 3 has only just been officially revealed, yet it seems a fairly safe bet at present. Not only is it the latest release in one of the most successful videogame franchises ever conceived, but it’s also a return from Infinity Ward, the team synonymous with the ‘Modern Warfare’ tagline. Success is surely only a whisper away with such a strong reputation, but there is more magnetism beyond such simple prestige. Above all else, Activision and Infinity Ward has presented a setting that will appeal more than ever to four key markets for videogame sales.

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