Reuters today reports that according to the first yearly market report by industry group, the Casual Games Association, men are enthusiastic casual gamers, but are unlikely to admit it.
The market report indicates that although three-fourths of casual game buyers were women, the figures of those actually playing them are evenly divided between the sexes. The Association argued that the differences in early data was because large sections of male gamers are unlikely to admit to playing simpler, casual games. "We knew these guys were playing these games," said Jessica Tams, managing director of the association. "But the hardcore gamer who is playing Halo with his buddies isn't going to brag that he just beat the next level of Zuma."
The report reflects the growing popularity of casual games, as indicated not only by the success of Nintendo's Wii and DS systems, but also by the emergence of casual games through non-traditional means, such as mobile phones and social networking websites. "Everyone always thought that casual games were something that only appeal to women," said Tams. "It was really shocking for everybody."