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Time Magazine Defends Usage of Its Cover To Promote Modern Warfare 3

Time magazine has a reason they're lending their cover to help promote Modern Warfare 3: they're after the demographic as the game.

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zeal0us2352d ago

“This is where the boys are,” said Kim Kelleher, Time’s publisher. “This is a great way to connect with millions of people we might not have otherwise connected with.”

Really how many of these "boys" will go pick up a Time magazine after seeing this?