E3 is one of the most impressive events for gaming on the planet. EA made sure that their booth was equally impressive. As you enter the South Hall of the LA Convention Center, the first thing you saw was the EA booth. Huge screens, very loud music (Crank your music to 11… now do it again, and you might get close) and enough shiny things to make anyone happy.
I immediately went to the Battlefield 3 side of the booth. The line for attendees was long and winding. Some of the attendees complained about how they had spent 2 hours in the line, but they were not moving much. This was a game people wanted to see.