Sony hopes to bring 3D to the masses with a low-cost PlayStation-branded television it announced at E3 in Los Angeles.
At 24-inches, the 1080p display is aimed at dorm rooms, bedrooms and family dens, but would be too small for large living rooms.
The big benefit for gamers over other 3D displays is that Sony's shows different full-screen images to different players.
"Ordinarily when you're playing two-player mode you use split screen," said Sony hardware product manager Patrick Chen. "With the new technology in this display you can get full HD per person while you're wearing the glasses."