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Wii U & Nintendo's Brand Confusion

Critical Hit says: "Today the Wii is a successful brand in its own right, but one that everyone assumed Nintendo would move on from with their next console, as they’ve done with every previous one. Instead, it appears that perhaps they’re following Sony and Microsoft’s lead, and creating a 'sequel' console rather than a new 'Nintendo.'

Unfortunately, this is already leading to brand confusion, with many people understandably believing the Wii U to be just another Wii peripheral. Even a usually knowledgeable source like CNET initially reported today: 'At E3 2011, Nintendo unveils its new iPad-like game controller called the Wii U, due out in 2012.'"

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