A decade ago an unparalleled rivalry was created between two major companies. You may know them as Microsoft and Sony. Since then, these heavy-hitters duke it out at E3 every year to try and walk away with the number one spot (Nintendo hasn’t been considered real competition, but maybe that will change with Project Cafe). Over the years, the shift in dominance has changed constantly with each company playing a never-ending game of tug-of-war. With Microsoft’s and Sony’s conferences completed, the question remains: Who won E3 today?