LA Weekly's Nikki Finke reports on Paramount's gross overstatement of Transformers first week sales:
"You'd think anyone even remotely associated with DreamWorks would know better after the SEC investigation into Shrek 2 DVD sales reporting," the first Blu-ray studio source says. "In an overreaching effort to make a press claim - the #1 high def title position for any format - for Transformers, they've gone beyond exaggeration. Here's the dumb lie: they've claimed to sell 100K in one day and 190K in one week. Exact point of sale data from 3 retailers that make up 62% of the high-def market show sales of 73K units for the week. Being very generous, they could possibly reach 125K-130K, which would barely set a record for HD-DVD. And they couldn't have flooded rental stores since Blockbuster doesn't stock HD-DVD. It's an outrage. They think they can say whatever they want and that no one will call them on it. They need to be called on it."
One Blu-ray studio then provided me with 3rd party substantiation: an internal email from Nielsen's Videoscan giving the point-of-sale data which Paramount isn't disputing:(image below)"