Tens of thousands of gamers voted for the true people's awards, held Friday in London, which highlighted the elite titles from the past year across a diverse range of categories.
Undoubtedly the big winner at this year's awards was Microsoft and Epic's stellar third-person shooter Gears of War, which took four top honors. Gears triumphed in the Ultimate Game of the Year, Xbox Game of the Year, The Nuts All-Nighter and the Editor's Choice categories. It also placed third in the 1Xtra Soundtrack of the Year and The GameTribe Online Game of the Year categories.
Codemasters received the UK Developer of the Year award for 2007 sponsored by Next-Gen.biz, while Game took the prizes for Retailer of the Year. Nintendo took the Publisher of the Year award ahead of Microsoft Game Studios and Codemasters, while the Wii was labeled Innovation of the Year.