According to engadget, Toshiba's PR people are acting like there is a secret. This was based off the news we all heard last night that Toshiba was asking engadget to remove it's denial.
Engagdet lied. They were asked to change the denial to a friendlier quote that shined a more positive light on the Toshiba brand. But that truth didn't pull traffic. XF explains exactly what Toshiba's PR team requested when they contacted engadget. This was all used to add fuel to the internal drive fire.