Elizabeth of Vividgamer.com writes:
"EA Interactive (EAi) is the division of EA that handles the provision of handheld, social network, and online destination site gaming. It is comprised of EA Mobile, Chillingo, Pogo.com, Playfish and Hasbro. All of which are very successful and popular. This year at E3, EAi will be previewing its exciting and new titles. For those who will be attending E3, it will also be a great way to get exclusive sneak peeks of the titles and a chance to talk to the executives, game producers and indie game developers who are working hard to bring them to gamers."