NCsoft Vouches for In-Game Ads

MMO house NCsoft is adding a new revenue stream to its free titles in a deal with in-game ad firm Double Fusion.

Free-to-play/download MMOs Exteel and Dungeon Runners will be getting in-game and "around game" advertising, as an increasing amount of online game companies enter the "free" model fray.

While the two NCsoft games are free for anyone with an Internet connection, the game maker also offers low-cost subscriptions and virtual item sales, which will supplement in-game ad revenues.