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Disney: 'The era of relying on a licence to sell games is over'

Euro production VP also reaffirms plan to treble games spending and says deals with local studios are already signed.

Ed Bainbridge, the European VP of production for Disney, has told Develop that the media giant is still on track to boost its spending on games development over the next few years - and said the company will beat other big film studios getting into the games industry thanks to the quality of its products, not just licenses.

Speaking to Develop as part of an exclusive profile of Brighton, UK-based Black Rock Studio, which it acquired a year ago, Bainbridge discussed at length Disney's plans in the games industry and how it will compare to the equally bullish moves into interactive entertainment by the likes of Warner Interactive.

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developmag.com
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