GameZenith.com writes "Now that the embargos of the most recent Activision press event has been uplifted, it would appear that every website featuring a Modern Warfare 3 preview has nothing negative to say about the title. In fact, all of them praise Infinity Ward for what seems or at least “they” believe to be a worthy campaign mode. Keep in mind, this is your same media that just a few months back was all over the Battlefield 3 bandwagon by saying how BF3 is the best thing since slice bread but now “they” are making it seem like Modern Warfare 3 is the best thing since slice bread.
Which is why I propose the question to you; between EA’s Battlefield 3 and Activision’s Modern Warfare 3, who do you think will win the media hype battle? Not which will sell more, be the better game, or receive the higher review scores. I mean between E3 2011 and launch, who do you think the media would favor the most?"