From Daily News & Analysis India:
Microsoft announced the date of availability for Xbox Live in India while Sony launched an Indian version of its popular PlayStation 2 title 'Singstar'. Though both the events were unrelated, the fact that these announcements were made on the same day (Wednesday) was symbolic of the fact that the two gaming giants now want to tap the yet unexplored Indian gaming market.
And, to start with, both have added a Bollywood flavour to it.