The Guild Counsel: Simple ways to build a successful alliance

Massively: Recently, we looked at the benefits and pitfalls of guild mergers. While a merge is something that can work, it's a pretty drastic step that comes with some big risks. The alternative to a mergers is an alliance, and over the years (and much less direct competition thanks to instancing), it's something that's becoming much more common. Alliances are definitely more low-impact than a merge, and they give guilds the option to back out if things aren't clicking.

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