Guitar Hero III gets sponsored

The magazines Alternative Press, Decibel, Guitar Player, Kerrang and Paste will give players a chance to see their names in print. Activision has also signed up notable musical instrument and equipment manufacturers including Gibson, Crate, Krank, Mackie and Zildjian, and companies with little to do directly with music at all, like Pontiac and Axe, so their products can appear in the game.