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Sega Signs GET Interactive In-Game Advertising Deal

Officials from online advertising company GET Interactive has announced a deal with publisher and developer Sega of America to use its Ad-Venture technology, which allows products to be purchased directly though in-game interactive content.

The opt-in Ad-Venture technology normally links viewers of Web-enabled video content to brands and products featured in that content. The company has indicated that it is working with Sega on a wide array of brand placement in an unspecified upcoming game.

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gamasutra.com
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