In 1972, he founded Atari with the help of his friend Ted Dabney, and the video arcade and gaming industry was born.
Nolan Bushnell, popularly revered as the father of electronic games, is still inventing and dreaming of new ways for people to use technology for fun. In fact, he is forging a different direction from today's shoot 'em up, beat 'em down, tear 'em apart electronic diversions. He sees a generation of video games that foster fun, social interaction, and education.
"Video games today are a race to the bottom. They are pure, unadulterated trash and I'm sad for that," says Bushnell.
To create the shift, Bushnell is taking his experience as an amusement park game barker, inventor of Pong, and founder of Atari and Chuck E. Cheese Pizza Time restaurants and rolling it all into a new pursuit - uWink. Instead of creating games primarily played by one lone player, or occasionally two players, Bushnell wants to create an environment for families or groups of adults to have fun.