Next week, Sony Computer Entertainment America will be bringing its new PS3 brand campaign to TV. Unlike the initial "White Room" ads, these will focus on key titles and PS3 features. GameDaily Biz chat with Kim Ngyuen, SCEA Marketing Manager, about the new focus.
Kim Ngyuen says:
"We briefed the [ad] agency in April that we wanted to emphasize the entertainment qualities and show off the primary titles [for the PS3] this Holiday season," described Ngyuen when asked about how the campaign was initially envisioned. "We wanted to show that, firstly, the games are here this holiday; come and get them! Secondly, we wanted to demonstrate that [the PS3] is an entertainment powerhouse.