As with every 'Microsoft to add HD DVD to 360' rumour – currently at about one a month – Microsoft is dismissing the claims. But so is Toshiba.
A spokesperson for Tosh told Stuff.tv: 'It's got nothing to do with us. But we know Microsoft doesn't want to include the HD DVD drive so as not to limit the user's experience.'
Microsoft pulled a fast one on Sony by launching its Xbox 360 without a built-in HD DVD player and keeping costs down. Since then, the PS3's Blu-ray support has seen the format take a slim lead in the HD disc showdown.