The Halo Effect

Gameplayer examines what has made Halo one of the biggest brands in entertainment. The article includes interviews with Epic Games and Bungie staff, as well as an in-depth look at the history of Bungie, the narrative, merchandise and future of Halo.

"Halo has become the keystone of Microsoft's venture into the world of games. Some might argue that the console wouldn't have been as half as successful if it didn't have Halo as the big gun in its arsenal. But after just three games, why has the Halo brand struck a chord that resonates so loudly we now have comics, books, T-shirts, soundtracks, beach towels, licence plates and even a planned movie to be directed by Peter 'Lord of the Rings' Jackson?"

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P1MPDADDY4074d ago

More than any game for the 360 past, present, or future. Halo 3 is the biggest reason many people bought the console. I didnt own Halo 1 or Halo 2 when I had my original Xbox. Wasnt really a big console FPS fan because I had a good PC.

I bought the 360 because it was affordable, and it came out a year before the competiton. I must say the 360 did not disappoint. Halo 3 is a great game and that along with games like Warhawk for the PS3 and Battlefield for the 360 have made me come to appreciate FPS on consoles.

Nytr84074d ago

I played all three Halo games, they just got better with each game, although the end of halo 2 was gutting...

If you can avoid the mountain dew-ites on live and get a good group of friends together, Halo 3 is AMAZING. I cant stop playing the damn thing.