Gameplayer examines what has made Halo one of the biggest brands in entertainment. The article includes interviews with Epic Games and Bungie staff, as well as an in-depth look at the history of Bungie, the narrative, merchandise and future of Halo.
"Halo has become the keystone of Microsoft's venture into the world of games. Some might argue that the console wouldn't have been as half as successful if it didn't have Halo as the big gun in its arsenal. But after just three games, why has the Halo brand struck a chord that resonates so loudly we now have comics, books, T-shirts, soundtracks, beach towels, licence plates and even a planned movie to be directed by Peter 'Lord of the Rings' Jackson?"