Independent game developers by and large have a united goal: to create the games they want to create. Unfortunately, there is more to simply creating games if you want to take the dangerous path towards becoming a full time indie game developer. There is a ton of marketing to do and at the end of the day; you have to be making money to survive. That is a cold, hard fact that has led to the demise of many an indie warrior that has faced the gauntlet. Those who have managed to successfully create a good game and market it effectively have come out on top. These are independent studios like Chillingo, Wonderland Software and now Firemint who have now been acquired by bigger companies and consequently lost their rights to the indie label.