According to the Entertainment Software Association's 2006 report, 38 percent of gamers are females. These numbers are down from 2005, when the fairer sex reportedly accounted for 43 percent of the pie.
It seems that gaming continues to be a mostly male affair, so what's the best way to penetrate this demographic? Judging by the sex-filled ads Games Radar have seen over the years, it looks like the best way to a young man's wallet has - and always will be - through his pants. Read on and witness the most shamelessly scandalous game ads you've ever seen.