Desperate to keep up with Wii's exponential growth and with Xbox 360's surge after Halo 3's launch, Sony has decided to operate another price cut for its troubled PlayStation 3.
Sony Computer Entertainment America announced today that the price of its PlayStation 3 with an 80 GB hard drive will be $499 instead of $599, effective immediately.
Also the 40 GB PS3, announced earlier this month for Europe version will go on sale in United State on November 2.
PlayStation 3's price was heavily criticized by analysts and gamers alike, even from the moment it was announced for the first time. But Sony argued that the price is fully justified, because PlayStation 3 is also a media entertainment hub due to its BluRay drive.
Even with its BluRay, PlayStation 3 is lagging far behind its competitors and it was constantly outsold by Nintendo Wii and Xbox 360.