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343 Industries: Halo Marketing Is 'A Community Effort'

Gamasutra - In the latest Gamasutra feature, 343 Industries franchise development director Frank O'Connor says every product released under the Halo franchise is there to "answer a question."

He notes that each marketing decision is based on what the Halo community is asking for, and looks to satisfy "specific needs" rather than simply being put forward by the marketing team.

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Bob5702703d ago

If this is true, they will not mess with the ending of Halo 3.

etowntwo2703d ago

What do you mean?
The ending of Halo 3 left it open for a Halo 4.

Bob5702703d ago

Do you really want the story of Master Chief to continue without Joe Staten working on it?

etowntwo2702d ago

umm ... yeah.

hell yeah actually

a game doesn't depend on one guy ... just look at how God of War 2 & 3 turned out.

The_Nameless_One2703d ago

Yup..millions of dollars in marketing.

SixZeroFour2703d ago

sadly, im not too sure theyll have bungies flare of marketing...i loved over analyzing ever little bit of cryptic info they gave...but who knows, they do have Frankie O'Connor

Redgehammer2703d ago

I love the Halo Universe, and would love it, even if it was just wriiten works.