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Google exec to keynote TIGA event

Product marketing manager for Adsense to describe company's games intentions

TIGA, the body that looks after the interests of games developers in the UK, has announced that Google's product manager for Adsense will be flying over from the US to give a keynote speech at its event next week.

Evo Woo will be laying out a general idea of where Google is heading with regard to games content, and will discuss way in which companies can further monetize game properties using Google products.

The all-day "Working With Games" Cross Media Conference, taking place at BAFTA's headquarters in Picadilly on Tuesday October 23, will also hear from a number of other speakers from companies such as Endemol, the BBC, Ubisoft and TT Games.

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