The Weekend Gamer looks at the role that female gamers are about to play in making video games more mainstream.
"As one looks ahead to the future of our favorite pastime, there is currently no demographic that is more important to the ultimate health and blossoming of gaming into a mainstream medium than women. Face it guys–Sony, Microsoft, Nintendo–they have you. You're old news. Your money has already been spent. But the girl gamer, that ever less elusive female who enjoys playing video games, or even better, the female who even doesn't know (yet) that she enjoys playing video games, she is the real untapped market.
Women gamers are the fastest growing demographic in the industry right now. Nintendo recently announced that more females are now playing the Wii and DS in Japan than males–an incredible landmark in the gaming world, but one that went by largely unheralded. Likewise in the U.K., 79% of females play some form of games online, also overtaking their masculine counterparts for the first time. In fact, when asked about their favorite leisure activities, the women in that same survey reported that playing games or puzzles online was ranked equally with having sex. Equal. with. sex. Wrap your mind around that.
I am convinced that the female gamer is the most important participant in the industry right now, and although companies like Nintendo have made great strides to engage women in gameplay that is attractive to them, publishers and developers must do more. There are several reasons to do this:"