British secret service turns to video games to recruit future spies

Times and The Guardian report on October 18, 2007:

The Government Communications Headquarters (GCHQ), the surveillance arm of British intelligence services, will this month embed advertisements into popular video games such as "Tom Clancy's Splinter Cell: Double Agent" to attract young recruits who are "computer-savvy, technologically-able, quick-thinking." The advertisements will appear as billboards and be fed into games being played on personal computers and Xbox 360 that are connected to the Internet.