Honolulu-based Avatar Reality, whose management and advisory boards feature something of an all-star cast of industry veterans, released early screenshots and concept artwork from its sci-fi MMO Blue Mars. The company also joined BioWare in licensing StreamBase Systems' Complex Event Processing technology for its game's online infrastructure. Blue Mars was already announced as using Crytek's CryENGINE 2 as its rendering solution.
Unsurprisingly set on a terraformed Mars, Blue Mars seems highly focused on the community and customization aspects of MMOs, with avatar creation mentioned prominently in all the game's press releases. It will be demonstrated at this week's E for All Expo in Los Angeles.