"Blind criticism has made its home on the internet, and one of the more grating varieties is accusations of being 'half-arsed.' That is, of not putting in as much effort as the self-appointed critic feels was required. This blunderbuss of bile can be aimed at anything: software, hardware, or even a given game designer's personal appearance. The slur of half-arsed-ness is cruel, and often unfairly used.
In the interests of clarity, we will now break down the different levels of arsed-ness, and demonstrate that all levels of effort, at both a personal and corporate level, have a vital role to play in the games industry."