Nintendo Is Ad Age's Marketer of the Year

Question: Can a new product not only radically revive a company but also reinvigorate an entire industry?

Answer: Wii.

In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family.

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