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Nintendo: 'Gamers Were Bored Before Wii'

Perrin Kaplan, Nintendo of America VP of marketing and corporate affairs said: "A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet," Kaplan told Advertising Age, which named Nintendo Marketer of the Year for its success in attracting a wider consumer demographic to gaming.

Kaplan, Nintendo of America VP of marketing and corporate affairs, was speaking after Nintendo received yet another marketing honor for the delivery of its mass-market friendly message that has helped its Wii console prosper in the next-gen console battle.

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felman873595d ago (Edited 3595d ago )

"A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet,"

Yeah, with my cube maybe.

CBaoth3595d ago (Edited 3595d ago )

Robert Matthews, NOA senior director of consumer marketing, followed it up with another stunning observation:

"Just look at the way people consume entertainment. The idea that you would spend hours playing video games is just not real anymore."

Gee, the 3 hours I spent playing GRAW2 after the game yesterday must have been a figment of my imagination.

DeckUKold3594d ago

cause xbox had the same games as the ps2 and horrible controls and i still play my gc alot more than ps2 just don't know why they're both great

OBAMA 4 O8

Lotto3595d ago

Nintendo is getting co'cky

DwightOwen3595d ago

People always compain about the business practices of Sony and Microsoft, but those two companies are bush league when it comes to the crap Nintendo pulled back in the day when they ruled the gaming world.

For example, they would refuse to sell consoles to stores who also stocked the systems they were competing against, like the Atari 7800 and Turbo Graphx 16. Fortunately, they abandoned this after they started losing money.

MyNutsYourChin3595d ago (Edited 3595d ago )

@ DwightOwen that was proven a myth a long time ago.

For the record, these are Nintendo of America executives who are getting co'cky. It's happened before and after NOJ hears about it or gets a bad response the executives tend to shut up. So don't go blaming Nintendo for a few apples that think they're the pick of the batch.

ktchong3595d ago

We're bored, but we just don't know it yet. LOL. Wow.

vertigun3595d ago

Indeed a stupid thing to say. For 9 months now i'm bored with my Wii.
Only use it for Super Mario Bros. 2, the japanese version. A game from 1986... hmmm... What I'm worried about: What's Gonna Come After Metroid, Mario Galaxy and Mario Kart? It'll probably take a long time for something good to come out. Ah well, back to my 360 I suppose.

perseus3595d ago

The fact that so many people have gone back to gaming since the Wii came out does say that something was missing. Not for everybody, but for a lot of us.

The Wii is not a great technological leap, it's not innovative, and it's not a gaming powerhouse. But for all of us semi-casual gamers out there, those of us who just want to play agame every few days, it's a small step in the right direction. The Wii is helping us get away from 18 button controllers and cheeto-eating 16 year olds dominating online matches, and towards a time when we'll be able to play games at home in a realistic way.

It'll take a while before we have our holodecks, and the XBoxes and PSs will take us most of the way in terms of graphics and AI. But the Wii has made a contribution to that future that I think people should acknowledge. It's showing us that gaming can be fun for everybody, whether you have fast, button-mashing fingers or not.

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