Gamereactor UK: Battlefield 3 preview

GR-UK writes: "At one end of the scale, we might see franchise burnout similar to Guitar Hero due to over-saturation (multiple COD titles are rumoured), but at the other end of the scale, Battlefield's positioning, with a mammoth marketing campaign to signal its launch, and good word of mouth building even now, seven months before its due, could see allegiances shift akin to the FIFA/PES face-offs we've had for years now.

From what I've seen, Battlefield 3 is unlikely to fail on the strength on its hard sell to the converted."

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