Smarthouse News (Australia) reports on October 14, 2007:
"As Sony cranks up marketing for their Blu ray offerings in Australia it has been revealed that the next generation of the Sony Playstation is set to incorporate new Blu ray management features as well as new software for the storing and management of content in the home. Don Eklund, executive VP of advanced technologies for Sony Pictures Home Entertainment let the cat out of the bag at a recent conference in the US.
Sony is adamant that Blu ray will win the HD format war and as such is each quarter rolling out new features and upgrades. However GFK research shows that Australians are not adopting the new HD formats quickly particularly if one takes out the PS3 Games Console and the attached Xbox 360 HD DVD player."
The 5-page report contains DisplaySearch and NPD's numbers and commentary, fighting words from opposing Sony and Toshiba, and comments from Warner as well as Pioneer/Blu-ray Assocation vs. Paramount/HD DVD camp.