Game Companies Need To Stop Using Betas As s Sales Crutch

DualShockers writes, "Why is it that betas are turning into full fledged marketing strategies? That’s the question I asked myself after I read a recent beta reminder email from GameStop. Don’t get me wrong, there’s nothing I like more than getting early an preview of a game, and I’m sure that there are millions of other gamers out there that feel the same way. The thing is, companies are noticing and starting to prey on that; and while the final decision to buy rests in our own hands, when will this current trend of “double selling” and using Betas as a sales crutch stop?"

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GOODKyle2800d ago

What if I like being used and preyed on? x.x

Dart892800d ago

You can always cancel you're pre order.

Emilio_Estevez2800d ago (Edited 2800d ago )

It goes both ways, you may gain, but you may lose. So no approval from me. And also, I like getting an early look at a game regardless of if I'm buying it or not....Why would anyone want that to stop?

JohnColaw2800d ago

I still don't know what to think. On one hand I like the idea of a bigger name helping promote a smaller / unknown title like Halo did for Crackdown and Gears is doing for Bulletstorm (albeit those are by the same guy...)

A LOT more people would have overlooked Crackdown if they didn't buy it just for the beta, try it out and find out it was pretty fun.

thevokillist2800d ago

Early look at the game, ability to help improve it if it's there with feedback; what's not the like about that?

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