San Jose, Calif. - Sony will introduce a sub-$200 Blu-ray disc reader for the PC aftermarket in early 2008.
The device will have no burning capabilities for any type of media, said Bob DeMoulin, Sony's marketing manager, branded optical storage. This will be Sony's first foray into the BD reader arena.
"A Blu-ray player at a sub-$200 price point becomes real attractive to the consumer. This is how it was done with DVD-ROM," he said.
Sony's plans include launching an internal drive, and DeMoulin said there is a great case to be made for an external drive for the expanding notebook market; however, a final decision on the external version has not been made.