Brandweek talks with the Former Voice of the XBox 360 Peter Moore
NEW YORK -- Peter Moore was pretty much synonymous with Microsoft Xbox 360. As the former corporate vice president of interactive entertainment business of Microsoft, he was not only the console's biggest booster; he was the biggest detractor of its competitors. Comments ranged from Sony PlayStation 3 being too pricey and forcing Blu-Ray on consumers to Nintendo Wii being destined for No. 2 because its games are only "fun for a few minutes."