The impending Battlefield 3 vs. Call of Duty marketing battle will cost the games' respective publishers around $200 million, EA boss John Riccitiello has claimed
It'll be a tough sell but BF3 could do it Eric Bishoff vs. Vince McMahon anyone? though in the end, WCW went to the gutter due to poor management decisions but they did manage to come out on top before they went under.
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