With Alive, THQ is taking some of the focus off first place. Sure, getting the number one spot is nice--especially when you get to rub your buddy's face in it--but coming in fourth or fifth will net you something as well. That's where the experience points come in. No matter where you race, what you do, or how you place, you'll always be completing challenges and unlocking points. You can then spend these points on new parts for your vehicle, outfits for your character, new tracks to race on, and more.