"What if somebody started a format war and nobody came?"
That was the question posed at the opening session of the DisplaySearch's 5th Annual HDTV Conference in Universal City, California. The much-hyped battle between HD DVD and Blu-ray Disc still has no clear winner. As HDTV adoption continues to rise, (8 out of 10 television purchases last month were HDTVs, according to NPD,) many consumers are choosing format neutral, and the intent to buy a hi-def player remains low, (66 percent of respondents said they're not likely to buy a high-definition player in the next six months.)
The HD DVD camp believes its interactive content will be the key differentiator, while Blu-ray touts on its superior picture and sound quality. Whether it's picture quality or extra contents that will drive adoption of hi-def discs, the panel at the conference agreed that in the long run, HD DVD and Blu-ray are mere rest stops on the journey toward instant downloads of digital content.
The 2-page CNET News article includes analysis, NPD data and quotes from Hollywood studio VPs.