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GameStop reveals more details on its plans for digital distribution game business

GameStop’s digital distribution strategy for games became more crystallized at the end of last week with their acquisition of Spawn Labs, an on-demand streaming service (or cloud gaming service), and their upcoming May 2011 acquisition of Impulse for downloadable digital distribution of games. Tony Bartel, GameStop President, along with Shawn Freeman, senior VP and general manager of digital for GameStop, revealed more details on their plans for both digital distribution methods today in a media call. GameStop’s unique PowerUp Rewards program plays into the digital distribution strategy as well.

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