Sony paints gadgets pink, donates to breast cancer research

As companies continue to give their products pink makeovers in support of National Breast Cancer Awareness Month, Sony is joining the fray by introducing a trio of items that all give back. Up first is the 14.1-inch VGN-CR290EAP laptop (starting at $1,369.99), which features a 2.2GHz Intel Core 2 Duo processor, 200GB of hard drive space, DVD writer, a 1.3-megapixel webcam, integrated X3100 graphics, 2GB of DDR2 RAM and a slew of ports to boot. The 4GB NWZ-A816PNK Walkman ($149.95) boasts a 320 x 240 display, up to 33-hours of battery life (8-hours when playing back videos) and support for MP3, WMA, AAC, MPEG4 and M4V formats. Finally, the 8-inch DVP-FX810/P portable DVD player ($189.99) offers up a swiveling flip-screen and promises around 5.5-hours of life on a full charge. And just so you know, Sony will be donating $75, $10 and $10 (respectively) from the sale of each aforementioned gadget to the Breast Cancer Research Foundation.

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xhi44085d ago


If anyone says "Oh PR Stunt boohoo get over it" i swear you would have to be the most ignorant person on the planet, the money ACTUALLY goes to breast cancer research and helps people. Breast Cancer isn't a joke, people in families die from it everyday....affecting a lot of people. Appreciate it! Don't hate!

XxZxX4085d ago

Agreed. it's a good thing. October is pink month. This is not only Sony doing this. There are many products out there got pink paint. PR stunt whatever, the money goes to Breast cancer research which is a good thing.

Cat4085d ago

b/c everybody likes healthy boobs! (though i still want the gold macbook...;))

mighty_douche4085d ago

sony are trying to save the world!!!

oh, and lads, more boobs for us!

Leathersoup4085d ago

Microsoft just recently released a pink controller for the 360 without any donations of any sort. I would have thought they'd have done the same but Microsoft likes to look out for number 1 I guess.

Dogswithguns4085d ago

The more you give. the more will return. Sony is always doing a good thing.