The phenomenal commercial success of Microsoft's Halo franchise, and in particular the recent Halo 3, is clear. It's already known that it is the biggest entertainment launch of all time; It's known that the game could take Microsoft's games division into the black.
It's startlingly obvious that the Halo franchise has been a success. And it deserves every plaudit, be it from retail or from the gamers themselves.
Though any successful franchise always has its detractors, what is so admirable about Halo is that it is a hit due to its quality.
So many mainstream entertainment franchises gain success through clever marketing, superstar backing or commercial branding.