Analyst upbeat on Activision and EA.
Citi Investment Research, comprised of 390 analysts across 22 countries, has begun coverage of the videogame software sector.
Analyst Brent Thill began his coverage of the four largest US publishers--EA, Activision, Take-Two, and THQ--with bullish ratings on EA and Activision, according to an AP report.
"ERTS is the 800-pound gorilla in the USD 50 billion a year interactive entertainment industry," Thill wrote.
While noting that EA has been in a slump, the analyst attributed part of the problem to the transition to the latest generation of gaming consoles.