Hot Sony advertising news. Today, Sony Computer Entertainment of America announced a new in-game advertising business unit headed by industry vet Darlene Kindler. According to SCEA Sales and Business Development senior v.p. Phil Rosenberg:
"Darlene has an ideal blend of experience within the video game industry, including in-game advertising, making her a perfect fit for this newly created position. She will be tasked with the important role of working closely with our internal teams as well as our third-party publishers and external advertising agencies to develop business and marketing strategies for our newly formed online advertising group."
See, this is how PlayStation Home becomes a marketers wet dream.