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SEGA Launchs "Play for Japan" Initiative

In the wake of the aftermath of the earthquake and tsunami in Japan, many game publishers have pledged their support in order to help the disaster relief efforts, and SEGA is no different. Today the publisher has announced their effort to support Japan by launching an initiative called "Play for Japan", in which they'll be auctioning off 20 pieces of unique, one-of-a-kind merchandise, with more to come later.

100% of the proceeds from the auctions will be donated to the American Red Cross to support the organization in its efforts to aid and assist Japan.

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