Square Enix has launched a new Japanese Studio, named "Hippos Lab," which is didicated to mobile gaming. The studio began its operations on March 7th, and is completely owned by Square Enix. With the recent explosion in popularity of smart phones, Square Enix decided that they would capitalize on this progression of events. Square Enix's offspring, Hippos Lab plans to bring high quality, original content to smart phones which they believe hold a promising in the world of gaming. Hopefully this means that they wont just flood our phones with more Final Fantasy options.