IndustryGamers: Why are titles that bring in massive amounts of money becoming less and less frequent across the board? It’s simple really; there is far too much reliance on fewer and fewer IPs that are a “sure thing.” Activision has even admitted to playing that role. Other companies are looking to scale back releases in an effort to focus on “quality” and yet other firms simply have done away with working on triple-A titles whatsoever. Does this herald the end of the creative medium with massive budget titles? Absolutely not.